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Option Sanity™ is the brainchild of RampUp Solutions founder Miki Saxon and her angel backer Al Negrin.

Al developed the mathmatical side of the concept as a co-founder of Optilink, his first startup, because he felt the capricious way stock options were given out to be unfair to both the company and its people. He believed there had to be a better way, so, in true entrepreneurial fashion, he created one.

When RampUp Solutions, Inc. was founded, Miki developed a more detailed human side to go with Al's math and Option Sanity™ (under the original name of Incentivizer™) became one of RampUp's consulting products.

Compliance issues, the obvious need for a fairer, more ethical approach for granting stock options and  a desire to lower the cost to make it accessible to bootstrapping startups culminated in the new SaaS version of Option Sanity™.

More about the people...